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Austin's
Favorite
Voted most likely to be your next home
THE CAMPAIGN
Icon’s second spring housing fair campaign, designed to build a community and brand identity with more than 5,000 UT Austin students.Â
THE EXECUTION
Developed the full creative direction and campaign concept, designed the merchandise line suite, and executed on-site event management. Directed visual identity, messaging strategy, print production, and first-touchpoint execution to maintain cohesive brand storytelling.
THE IMPACT
Showcased our property to more than 5,000 UT students and successfully reached an occupancy rate of 98% for the Fall 2026 leasing year.
Park7Group
Spring 2026
Branding &Â
Community Experience Campaign
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