Set
Sail
Icon at Austin -Â Housing Fair Campaign Fall 2026
THE CAMPAIGN
"Set Sail" is Icon at Austin's sixth housing fair campaign, designed to
give UT students a hands-on look at what makes Icon home and leasing
specials, community highlights, and a chance to connect with our team.
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THE EXECUTION
Developed the full creative direction and campaign concept, designed the postcard suite, and executed on-site event management during move-in. Directed visual identity, messaging strategy, print production, and first-touchpoint execution to maintain cohesive brand storytelling.
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I brainstormed the theme "Set Sail"Â to tie into the "Ciao Home" coastal vibe already running through Icon's branding this year for move-in. I wanted to keep things simple and clean, but with vintage nautical details.